Live Sports OTT: The Coveted Markets of North America and Europe

  • Amazon agreed to stream Premier League matches in the U.K. with 10 matches shown to Amazon Prime members on two separate days for three seasons beginning next year. Amazon also secured the rights to broadcast the US Open Tennis Championship in a five-year deal starting with the 2018 US Open
  • Formula 1 launched its own OTT service to show races to more than 20 markets priced at $8-$12 per month. F1 TV will offer commercial-free live streams for each race along with multi-language commentary plus access to 20 driver on-board cameras
  • Disney launched ESPN+ which includes live games from MLB, NHL, MLS, golf, cricket, rugby and tennis for $4.99 per month. Notably, the application is not a full service option for cord cutters as it does not offer highly publicized games
  • CBS launched CBS Sports HQ, which offers 24-hour streaming coverage of sports news, highlights and analysis for smartphones and tablets
  • Turner Sports launched its own direct-to-consumer live sports service, Bleacher Report Live, which offers pay-per-game access to a variety of live sports, such as basketball, soccer and lacrosse

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